Your reputation is worth more than your balance sheet shows.
You have built something with real standing — a membership, a heritage, an audience, an inventory of assets brands would pay to sit beside. The gap is rarely the reputation. It is that no one is converting it into revenue. That is the whole of what we do.
Most owners of a great reputation
never convert it into revenue.
We exist to close that gap.
You watch lesser names out earn you, not because their name is better, but because someone is doing the commercial work and for you, no one is.
VMP builds and runs that work: the pipeline, the proposals, the partnerships, the proof. Quietly, rigorously, and with the discretion the work demands.
A decade turning standing into signed contracts across premium sport, motorsport, luxury and automotive — owning every step, and staying accountable for the result.
Reputation, made measurable.
The Evidence
No fluff. No vanity metrics. The figures below are real client outcomes — and the standard we hold ourselves to.
ORGANIC ONLY · FIGURES ATTRIBUTABLE TO NAMED CLIENT ENGAGEMENTS · REFERENCES AVAILABLE IN CONFIDENCE
How it Works
Three steps, one engine.
A clear path from a reputation that under-earns to one that signs contracts. You always know where the work is, and what it has produced.
What we do.
Two divisions. One principle.
The consultancy builds the strategy. The studio gives it a face. Together they take standing you have already earned and make it commercially relentless.
For prestige brands, sporting bodies and the properties whose reputation should be earning more than it does.
Engagements.
The Commercial Engine.
One productised offer, three levels — built so the work is always worked, never left to chance. Start with the Audit; step up when the numbers justify it.
Built in rooms that matter.
A decade of commercial work across premium international sport, motorsport, luxury and automotive with experience alongside Ferrari North Europe, Sky F1, the PGA & WPGA, Masters Historic Racing and the Tommy Fleetwood Academy.
VMP is led by Taylor Walsh, a founder, commercial closer and strategic adviser. The through-line of the work is simple: take one under-developed asset and bolt a commercial engine to it, then sign the contracts.
An engineer by training with First-Class honours in Management & Logistics a rare blend of technical fluency and the negotiating record to turn a conversation into a signed deal.
FULL COMMERCIAL CYCLE · MULTI-YEAR AGREEMENTS · ACCOUNTABLE FOR THE NUMBER
