Your reputation is worth more than your balance sheet shows.

You’ve built something with real standing, a membership, a heritage, an audience, assets brands would pay to sit beside. The gap is rarely the reputation. It’s that no one is doing the work of converting it into revenue.

That work is what I do.

Book Your Commercial Audit

Who are we?

VMP is a commercial practice: sponsorship and partnership revenue for organisations and people with earned standing.

I build and run the commercial engine, the pipeline, the proposals, the negotiations, the proof all quietly, rigorously, and with the discretion the work demands. Then I sign the contracts, and I’m paid on what signs.

What do we do best

Diagnose

The Audit is a fixed-fee commercial diagnosis — the revenue you’re leaving unclaimed and the clearest route to it, as a written review you keep whatever you decide. £1,950, credited in full if we proceed.

Build

A monthly retainer. I build and run the commercial machine, with honest reporting on every pound. From £2,000 per month.

15% of the sponsorship and partnership revenue I secure. My incentive becomes identical to yours: bigger, longer, better-structured deals.

"Every strategy is designed to grow revenue…"

Paul McEvoy, The PGA

Book Your Commercial Audit

The Evidence

£2.6m

From a loss-making year to £2.6m in sales in twelve months. Brokerage engagement, 2023–24.

Six figures

Sponsorship architecture for two flagship PGA events. WPGA Masters, 2022.

13.5%

Client engagement against a 3% norm — organic, zero paid media. Same brokerage engagement.