Most agencies are paid to say yes.
I'm paid to say no.
Commercial strategy and marketing for prestige brands, sport, and the people who lead them.
What I Do
Commercial Strategy
Where the revenue comes from and how it's structured. Partnership architecture, sponsorship valuation, rights strategy, market entry. I work at the end of the market where brand equity constrains commercial ambition rather than enabling it.
Marketing That Respects the Brand
Audience growth, positioning and campaign work for luxury automotive, motorsport, sport and premium lifestyle. The discipline is knowing what not to do — and having the standing to say so.
Athletes & Founders
For people whose name is the asset. Endorsement architecture, equity structures, long-horizon positioning. Most of this market is handled transactionally. I treat it as strategy.
The Founder
Over a decade advising founders, boards and athletes across luxury automotive, professional sport, motorsport and premium lifestyle.
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I've negotiated multi-year partnership agreements directly with sponsors, run media relations at international motorsport events, and driven cars spanning the last hundred years — Grand Prix, Le Mans, Mille Miglia. I've worked alongside F1 World Champions, Le Mans winners, Indy 500 drivers and PGA Tour players.
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At 22, I controlled a multi-million-pound government funding programme end to end and led a team of thirty.
First-Class honours in Management & Logistics. A further degree in Engineering.
I founded VMP International in 2018 to do the work properly: honest counsel, given directly, to people who can act on it.
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