Someone should be commercially accountable for your marketing.
You've inherited or built something with real standing — a membership, a course, an event, a founder-owned business with a name that arrived before you did.
The marketing gets made. Posts go out, the brochure looks right, the photographer was excellent. But nobody in the room is answerable for what any of it earns.
That is the job I take.
What I do.
VMP is a commercial practice for organisations whose reputation earns less than it should.
A members' club. A championship venue. A festival. A tour, an association, an estate, a school. A founder-owned business trading on a name it has never properly monetised. The sector varies. The problem doesn't — standing that took decades to build, sitting behind a marketing function nobody has examined in years.
I take commercial responsibility for it. I set the strategy, direct the brand, content, design and PR, and I answer for what it produces. Designers, photographers, writers and film crews work to my brief.
Where the answer is a partner nobody has asked, I negotiate and sign the contract.
