VMP INTERNATIONAL
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Our Services
Most agencies are paid to make things. We're paid to know which things are worth making and then to make them.
Four ways in, depending on what you need. A fixed-scope diagnostic if you want to know where you stand. A full media and commercial function if you'd rather we ran it. Counsel alone if you have the team and need the judgement. And for individuals whose name is the asset, something built around the career rather than the quarter. Most clients start with the Review.
01
The Commercial Review
Before you spend another pound, find out what you're already sitting on.
Most businesses at this end of the market don't have a revenue problem. They have a visibility problem, they cannot see, with any precision, where their commercial value actually sits, what their audience is worth, or what either is worth to someone else.
The Commercial Review answers three questions:
Where does your revenue genuinely come from, and how durable is it?
What is your brand and your audience worth commercially to a partner, a sponsor, an acquirer?
What is available to you over the next twelve to twenty-four months that you aren't currently taking?
What you get: one document. One session. No ongoing commitment.
The starting point for most engagements and a complete piece of work in its own right. If the answer is that you should do nothing, we'll tell you that, and the review has still paid for itself.
02
Media & Commercial Partner
Your media output and your commercial function, run as one.
We make the work and we sell it. Film, campaign, editorial, social, print, all produced in-house alongside the strategy, positioning and partnerships that turn it into revenue.
Not a consultancy that hands you a deck and leaves. Not an agency that bills for activity. The function itself, run properly, with someone accountable for the number at the end of it.
Minimum six months. Nothing at this end of the market moves in three, and we won't pretend otherwise.
03
The Advisory Seat
No production. No delivery. Judgement.
Counsel to founders and boards. Monthly access for the decisions that actually matter: partnerships, positioning, ownership, deal or no deal.
Most boards get commercial calls wrong for one reason nobody in the room is paid to disagree. This is where I come in.
Twelve-month terms. Fee, commission or equity, depending on the business.
04
Athlete & Founder Commercial
Your endorsement deal is a salary. Equity is a career.
For individuals whose name is the asset.
Endorsement architecture, partnership strategy, long-horizon positioning and the content programme that carries it. Careers and personal brands built as commercial entities, with the same rigour applied to corporate ones.
Most representation is paid on today. We structure on commission or equity rather than retainer, because we're taking the long view alongside you rather than billing you for it.
