The Commercial
Review
Before you spend another pound, find out what you're already sitting on.
Most businesses at this end of the market don't have a revenue problem. They have a visibility problem — they cannot see, with any precision, where their commercial value actually sits or what it's worth to someone else.
The Commercial Review answers three questions:
Where does your revenue genuinely come from, and how durable is it?
What is your brand worth commercially — to a partner, a sponsor, an acquirer?
What is available to you over the next twelve to twenty-four months that you aren't currently taking?
What you get: One document. One session. No ongoing commitment.
The starting point for most engagements — and a complete piece of work in its own right. If the answer is that you should do nothing, we'll tell you that, and the review has still paid for itself.
Commercial & Marketing Partner
An outsourced commercial director, with a team behind them.
We run the commercial and marketing function of your business. Strategy, positioning, partnerships — and the production to deliver it. Social, print, digital, campaign.
Not a consultancy that hands you a deck and leaves. Not an agency that bills for activity. The function itself, run properly, with someone accountable for the number at the end of it.
Minimum six months. Nothing at this end of the market moves in three, and we won't pretend otherwise.
The Advisory Seat
No production. No delivery. Judgement
Counsel to founders and boards. Monthly access for the decisions that actually matter: partnerships, positioning, ownership, deal or no deal.
Most boards get commercial calls wrong for one reason — nobody in the room is paid to disagree. This is that seat.
Twelve-month terms. Fee, commission or equity, depending on the business.
Athlete & Founder Commercial
Your endorsement deal is a salary. Equity is a career.
For individuals whose name is the asset.
Endorsement architecture, partnership strategy, long-horizon positioning. Careers and personal brands built as commercial entities, with the same rigour applied to corporate ones.
Most representation is paid on today. I'm structured on commission or equity rather than retainer — because I'm taking the long view alongside you, not billing you for it.