Built on one principle.
Reputation precedes revenue. Everything we do starts there.
VMP International is a boutique strategic advisory and creative house working at the intersection of luxury, professional sport, motorsport and premium lifestyle.
We were founded in 2018 on an observation that has proven true in every engagement since: the brands and individuals who invest in how they are perceived — strategically, deliberately, with discipline — are the ones who build lasting commercial value. Everything else is noise.
We exist for brands, organisations and individuals who need more than an agency. They need a strategic partner who understands their world, operates at the level where decisions are made, and delivers outcomes that can be measured against reputation, revenue and long-term brand equity.
Taylor Walsh, Founder
Taylor Walsh founded VMP International after a decade working inside luxury automotive, professional sport and premium brand environments — and seeing the same gap in every one of them: exceptional products with no strategic architecture behind how they showed up in the world.
VMP was built to close that gap.
Today, Taylor operates as Founder and CEO of VMP International, and serves as a Non-Executive Director and Board Adviser to organisations across the prestige and sporting sectors. His work spans brand and commercial strategy, sponsorship architecture, reputation management and creative direction — delivered with the precision and discretion that premium clients expect.
Selected experience includes guiding a luxury automotive brokerage into the global top 10, engineering six-figure sponsorship strategies for national sporting bodies, and delivering brand campaigns for Ferrari North Europe, Sky F1, the Tommy Fleetwood Academy and the PGA.
How We Work.
Reputation & Narrative
We design and protect the stories that define how the world sees you. Messaging and narrative development, media strategy, reputation management, crisis and issues support, and public positioning for brands and individuals who cannot afford to get it wrong.
Commercial & Partnerships
We build the commercial frameworks that turn visibility into revenue. Sponsorship architecture, partnership strategy and negotiation, revenue model design, market entry planning, and board-level advisory on commercial growth.
Creative & Brand
We craft the visual language that makes a brand unmistakable. Creative direction, campaign development, social and digital strategy, photography, film and brand identity — every output aligned to your positioning and commercially purposeful.
Three disciplines, integrated under one roof. That’s by design — because in prestige markets, strategy without creative is theory, and creative without strategy is decoration.