Built in rooms that matter.
Two kinds of experience appear on this page, and I keep them honestly separate: engagements — clients who contracted VMP and the work delivered — and the arena — the rooms, events and organisations I’ve worked in and alongside for over a decade. Both shaped how I work. Only one is a client list.
Engagements
-
The Players Tour (part of The PGA) : commercial structure and sponsorship framework; five-figure revenue secured.
-
WPGA Women’s Masters & North West Masters : full commercial and media strategy; six-figure multi-year sponsorship architecture; net-zero initiatives that opened new sponsor categories.
-
Luxury & vintage brokerage : board-level turnaround; loss-making year to £2.6m in sales in twelve months.
-
Personal brand & advisory engagements : strategy for high-profile individuals, delivered under the discretion the work demands; not named here, by design.
The arena
A decade of commercial and media work inside premium international sport, motorsport, luxury and automotive:
-
Worked alongside Ferrari North Europe and Sky F1 at premium automotive and motorsport events.
-
Media management at international motorsport events including Goodwood; worked for the FIA / Motorsport UK at World Championship level.
-
Event and commercial work across the PGA and WPGA ecosystem; four national motorsport championships as driver coordinator.
-
Alongside F1 World Champions, BTCC champions, Le Mans winners, Indy 500 drivers and PGA Tour players.
Sectors
-
Golf : bodies, tours, academies, clubs and events.
-
Motorsport : heritage and historic racing, events, teams and venues.
-
Luxury & automotive : founder-owned brands, brokerages, premium events.
-
High-profile individuals : personal brand strategy built to earn, not merely to be admired.
