Mr VMP
At some point, clients stopped separating me from the company. The logo turned up before I did, or I turned up before the logo — either way, people started calling me Mr VMP. I’ve kept the name, because it’s the honest description of how this practice works: when you engage VMP, you get me.
Who I am
I’m Taylor Walsh — founder, commercial closer and strategic adviser. For over a decade I’ve worked in the rooms of premium sport, motorsport, luxury and automotive, and the through-line is simple: take one under-developed asset, bolt a commercial engine to it, and sign the contracts.
An engineer by training with First-Class honours in Management & Logistics — a blend of technical fluency and a negotiating record that turns conversations into signed agreements. Before VMP, at 22, I ran a multi-million-pound government apprenticeship programme end to end, leading a team of 30 and beating every KPI it was set. Early proof that I can be handed something complex and deliver it, end to end.
How I work
-
Personally. One principal, no account layers. The person who diagnoses your commercial gap is the person who negotiates the deal that closes it.
-
Quietly. Much of the work is never named publicly. Discretion isn’t a promise on this site; it’s a condition of the rooms I work in.
-
Accountably. Fixed-fee diagnosis, honest monthly reporting, and a success fee that ties my income to yours. I’m accountable for the number.
