Built in rooms that matter.
Two kinds of experience appear on this page, and I keep them honestly separate: engagements — clients who contracted VMP and the work delivered — and the arena — the rooms, events and organisations I've worked in and alongside for over a decade. Both shaped how I work. Only one is a client list.
Engagements
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Luxury & vintage brokerage — board-level commercial reconstruction over 22 months: brand repositioned, marketing rebuilt around it, pricing and commission model reset. Loss-making year to £260k in commission on £2.6m of transactions.
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WPGA Women's Masters & North West Masters — full commercial, brand and media strategy; six-figure multi-year sponsorship architecture; net-zero initiatives that opened new sponsor categories.
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The Players Tour (part of The PGA) — commercial structure and sponsorship framework; five-figure revenue secured.
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Advisory engagements — strategy for organisations and individuals who require it not be named. Delivered under the discretion the work demands.
The arena
A decade of commercial, brand and media work inside premium international sport, motorsport, luxury and automotive:
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Worked alongside Ferrari North Europe and Sky F1 at premium automotive and motorsport events.
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Media management at international motorsport events including Goodwood; worked for the FIA / Motorsport UK at World Championship level.
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Event and commercial work across the PGA and WPGA ecosystem; four national motorsport championships as driver coordinator.
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Alongside F1 World Champions, BTCC champions, Le Mans winners, Indy 500 drivers and PGA Tour players.
Who this is for
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The sector matters less than the shape. If three of these are true, we should talk.
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Your name is older than your commercial model.
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People choose you for reasons that have nothing to do with price — and nobody has tested what that's worth.
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Someone is responsible for the money. Nobody is responsible for the revenue.
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You spend real money on marketing and nobody reports on what it returned.
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Your brand says one thing and your pricing says another.
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You have an audience that comes back, and no idea what a partner would pay to reach it.
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Your last real pricing decision was made by someone who has since retired.
In practice that has meant golf clubs, championship venues, county bodies and tours; historic motorsport events and venues; a luxury brokerage; members' institutions and founder-owned businesses trading on a name they inherited.
Most of it is golf. None of it has to be.
